Do shock tactics work?

Posted in: Alcohol by on 12 March 2013
Tagged with: Alcohol

Imagine the scene. A person worse for whatever they've had that evening slumbers on the last bus home.

A stranger creeps up to them, carefully avoiding waking them, and slips something around their wrist.

They stealthily move onto the next 'victim' who is snoring down the aisle...........


Scene from a teen horror film? No - the latest alcohol awareness campaign in Cardiff supported by the university, council and local police. The wristband actually says 'How did you get home? Safely thanks to the student safety bus' and is meant, in part, to create some shock value in the wearer when they realise how vulnerable they had been.

BBC - Wristbands warn of alcohol risks

Seeing students staggering home in Lancaster does bring out my paternal protective instincts - I sat for lunch on Saturday in a burrito place and watched students downing tequila shots one after another, worrying for their safety as the day wore on....

I do wonder how successful these sort of shock interventions are though. Once the initial horror has worn off does it just get filed away with all the other things going on in a young persons life? (student fees, studies, love life etc etc)

I need to have a chat with my colleague, Dr Euan Lawson who reviews evidence for SMMGP as to what studies there are looking at the success of programmes like this and whether they work.

Dr Lawson has an excellent blog here as well as editing the SMMGP Update.

If there is an evidence base, then just maybe, look out 'students of Lancaster', it might be ME creeping around your student bus with Delphi logo wristbands!


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Wristband warns Cardiff students of alcohol risks. Do these shock tactics work? by @DelphiMedical on 11/03/2013 12:49:27
RT @DelphiMedical: Wristband warns Cardiff students of alcohol risks. Do these shock tactics work? by @drjohnrichmond on 12/03/2013 08:26:55